The Bridge Conference

Beyond Buzzwords: Practical Applications of Web3 in Global Finance (Presented by The HBAR Foundation) – Recorded at The Bridge

By Tyler Fleischer
December 11, 2024

At The Bridge conference on November 6th, 2024, industry leaders convened to explore the tangible impact of blockchain and Web3 on global finance. Moderated by Gregg Bell of The HBAR Foundation, the panel featured Thomas Sullivan of Société Générale and Kurt W. Fields from PwC, diving into real-world applications, challenges, and future opportunities for blockchain technology.

Learn more about how Web3 is reshaping global finance and paving the way for innovation.

Watch the full conversation here:

Key highlights included:

  • Blockchain's Evolution in Finance: Thomas Sullivan shared how Société Générale’s digital asset arm, SG Forge, has issued native blockchain-based financial instruments, including a stablecoin on Ethereum, and explored blockchain's role in green bonds, which tie financial products to measurable sustainability goals.
  • Practical Use Cases Across Industries: Gregg Bell illustrated how Hedera's infrastructure is used to track perishable goods, manage global supply chains, and even address coupon fraud for major corporations.
  • Convergence and Maturity: Kurt W. Fields emphasized the convergence of blockchain with other technologies, such as AI and IoT, enabling real-time financial transactions tied to operational data—a critical shift driving enterprise adoption.
  • Challenges and Collaboration: The panelists discussed the need for ecosystem collaboration, robust governance, and addressing user experience issues, particularly for institutional adoption. They highlighted the shift from technology-driven discussions to strategic business conversations as blockchain's capabilities become clearer.
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Tyler Fleischer

Tyler Fleischer

Tyler Fleischer, Author at The Tie

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